The Importance of Website for Business Growth in 2023

Nowadays, building a business website or an e-commerce store is easier than ever since it doesn’t cost much money (at least the price range is not up to MYR10k and above an e-commerce site). You also don’t have to know how to code or design your site from scratch. The best part is your online store is open 24/7, and with good SEO strategy, you can optimize your web traffic for free.

Having a small business website isn’t just about selling your goods and services — it’s also about providing something of value to potential customers. With so many low priced online services, there’s really no excuse to keep putting it off.

Are you still not sure how having a website will help you grow your business? Here are some reasons why every business needs a website. Let’s check it out :

Your Potential Customer & Clients Expect It!

Imagine you’re in a meeting, trying hard to convince your potential clients or customer to purchase / subscribe your product or services. Most of them expect brands owner like you to provide them with your website to find out more about your product information. If you don’t have business website, they will easily find something similar (in this case, it’s your competitor!) like what you can provide online.

Means You’re Trusted

90% of consumers claim that online reviews influence their buying decisions. Yes, you could rely on any social media platform like Facebook, Twitter, and other review sites to host reviews for your brand, but you can kill two birds with one stone on your own website. Since potential buyers are already looking for you online, including customer testimonials on your site is a great way to impress potential buyers.

You Control What Others Think About You

You cannot control what others say about you on social media like Facebook or Twitter, but you can always influence public perception by creating your own story via a business website. A company blog is very helpful for business owners to share their message, mission, and personality in front of their target audience faster than print ads or snail mail brochures.

You Don’t Need Coding Skills To Maintain Your Website

This is the reason why we love WordPress — and a number of other website-building platforms like Wix and Shopify — offer online tutorials and community-based support, almost anyone can get a basic website up and running in about thirty minutes. At ICEINK, we teach you how to maintain your own website without knowing so much technical skills. After done with development, all you need to do is just drag and drop to maintain your site.

Your Business Is Running 24/4

Nobody wants to work at 3 a.m., but some people like to shop at that time. Having a business website or e-commerce store means that you can sell products all the time — not simply between 9 a.m. and 5 p.m. An online store can mean a dramatic boost in sales, especially when you factor in additional customers who are not restricted by geography. By having your own e-commerce site, now you have the ability to get sales 24/7.

You’ll Show Up In Google Search Result

By now, you understand and agree that most of people will do their research on Google. When they type about what they want, the result will appear to them. You are now capable to rank your site in the Google search result by using SEO techniques on your website. Want faster result? you may pay Google for their Google Ads services.